Marketing Talk Riles Local City
Amsterdam, NY (August 2, 2013)
With Montgomery County Business Development Center recent announcement of a branding effort, local residents and leaders quickly mobilized against the effort.
“I don’t know what good a logo and slogan do.” ,offered lifelong resident Al Green, “We need to cut taxes. Then people will move here. Do you know how low taxes are in Texas? If I could sell my house, I’d move tomorrow. Boy, that Rick Perry’s got it right.”
Martin Xenu, president of the local chapter of the Intergalactic Chambers of Commerce, also expressed disappointment in the announcement, “I wish our government would learn the lessons of small business — the lifeblood of our local and national economy– and forget about marketing , branding. Small business owners know the way to succeed in business — cut costs and consolidate like we’ve done with our Intergalactic Chamber. If I may, please join us at our upcoming mixer where you can meet, in a wholly non-marketing way, other like-minded business people focused on cutting costs and merging their business together. Just last week, we had a local funeral home merge with a local surgical practice — Dewey, Killem & Howe. They are already seeing reduced costs and more revenues even under the specter of Obamacare.”
Other residents such as local advocate Harry Bummer , were somewhat puzzled by announcement, “I’ve always supported marketing by the county versus the city. But I never thought the county would actually have to spend money and resources for marketing. I guess I’m concerned about the taxes and how we’re going to pay for marketing by the county , which I support, if only we could find a way to pay for it. It’s a tragedy that the city would try to market before the county but that is what you get with this administration. I want the county to do all the marketing , and maybe the Intergalactic Chamber could help and AIDA, but do they really have to spend the people’s money? Still, the county should do marketing.”
The most critical view was expressed by local punditry who characterized the effort as “hoodwinking” with “nothing more than snazzy brochures”. Still others, mocked the notion of marketing as an effective use of public resources. According to an anonymous legislator, “Branding and logos and marketing?! That’s precious! What’s next, how the Internet can be used in business?! We need to get to cutting taxes instead of this fantasy world of marketing and Internet nonsense.”
While details of how the survey were not disclosed, it is likely that the survey will be performed in the traditional manner adopted by the city of Amsterdam — a local politician will walk door-to-door and most assuredly ask very objective questions to what will most definitely be a wholly random sample of folks. This methodology proved wonderfully robust and effective as demonstrated by the wonderfully accurate survey results collected concerning the Chalmers repurposing.